Exhibit: Design for the Other 90%

On view May 4–September 23, 2007

“The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolution in design is needed to reach the other 90%.”
—Dr. Paul Polak, International Development Enterprises

Design for the Other 90% , an exhibition on view at The Cooper Hewitt National Design Museum “…highlights the growing trend among designers to create affordable and socially responsible objects for the vast majority of the world's population (90 percent) not traditionally serviced by professional designers. ... (The) exhibition is divided into sections focusing on water, shelter, health and sanitation, education, energy and transportation and highlights objects developed to empower global populations surviving under the poverty level or recovering from a natural disaster.”